A New Way to Experience a Credit Union Online.
Making financial services easier to experience.
Core Credit Union wanted to move beyond the conventional, menu-heavy financial-services website. RockPaw created a scroll-first, mobile-first digital experience that connects products, services, content and Core’s Live Life Better brand promise in one intuitive journey.
- Core Credit Union
- Financial Services
- South Dublin, Ireland
- 2026
Complex organisation.
Simpler experience.
Loans, savings, mortgages, current accounts, online banking, financial guidance and community content all needed to coexist without overwhelming the member. The objective wasn’t simply to modernise the website. It was to make Core easier to experience.
Designed around how people browse today.
Visual cards, concise content, video, signposts and clear actions create a progressive vertical journey rather than forcing visitors immediately through layers of navigation.
Scroll-first
Discovery through a continuous, intuitive journey.
Mobile-first
Designed around modern browsing behaviour.
Action-led
Clear signposts turn discovery into useful next steps.
Life first.
Finance in support of it.
RockPaw translated Core’s refreshed brand into a softer, more human digital experience — connecting financial services to the everyday moments they help make possible.
The Experience
Built for members.
Built to evolve.
Easier discovery for members. A stronger digital expression of the Core brand, where Live Life Better becomes central to the user journey. The site is organised around how Core supports everyday life, not simply how Core lists financial products — built on video-led engagement and content as navigation, through a mobile-first, scroll-led homepage experience.
Best Creative & Best Tech & Innovation
“A fundamental shift in how financial services can be experienced online.”